The It Professionals Role In Competitive Market Intelligence Essays

The It Professional's Role In Competitive Market Intelligence Abstract The successful company will be driven to increase stakeholder value and profitability while creating a working environment that encourages and nurtures the growth of personal creativity and development as well as nurturing a sense of well-being for all members of the organization. When dealing with the forces that drive industry competition, a company can devise a strategy that takes the offensive. This posture is designed to do more than merely cope with the forces themselves; it is meant to alter their causes. The IT professional's role in competitive market intelligence The IT professional is increasingly being called upon to be a sleuth in the quest for the competitive market intelligence that is so necessary to support the enterprise's overall business strategy. In today's fast-changing marketplace, it is essential to monitor the techniques of similar businesses, and IT is being called upon to fulfill that functional need. IT must provide marketing with answers to vital questions such as: 1. How are competitors getting business? 2. Where does the enterprise look for new customers? 3. How are prospects targeted? 4. What services, products, and prices do competitors offer? 5. What images do our competitors project, and how does that compare to our image? The combined strength of marketing and IT Enterprises have depended on marketing for too long to provide competitive intelligence. It is crucial for IT professionals to contribute their specialized expertise to successfully adapt to the changing dynamics of the market arena. Marketing cannot do the job without the cooperation, tools, and willing support of the IT department. With the combined strength of the two complementary functions, a winning competitive market intelligence program is within the enterprise's reach. Useful and sometimes surprising insights can be gained from exploring the terrain of actual and potential competitors. Hardly an academic exercise, sizing up the competition should become an ongoing, regular, and systematic process of gathering, analyzing, and acting upon relevant data, which will provide businesses with two tangible benefits: It will reveal the steps that management must take to preempt competitive strikes. It will signal new market opportunities. Competitive monitoring enables management to develop practical strategies and measure the success of their actions. What you should know Simply knowing who your competitors are is not enough; you should also ferret out what their strategies and objectives are. You can gauge their strengths and weaknesses by learning about their products and services (current and new), pricing, features, and the level of customer satisfaction. How are your products or services positioned relative to the competition? Do your customers and prospects see your service as having the highest quality and still selling at the lower price? Is your product viewed as the low-cost brand, the premium-priced brand, the old standby, or the leader? After getting some comments, it may still be neither possible nor desirable to change your service's features. Instead, research could point out what to communicate and how to communicate to your market. For example, you could tell your marketing department what potential customers are looking for and highlight the features that are valued by your customers. Your information will enable the marketing people to create materials that tell customers what they want to hear and sell them what they want to buy. Differences can be subtle but they really do matter. Are yesterday's customers and clients being lured away by today's competition? Are they being tempted by the competition's siren song? Are they saying yes to your rival's lower fees or discounts? Are they buying new products or services that your company has not even thought of offering? Who will provide the answers? IT can, at the very least, provide meaningful data to formulate the correct solutions. Potential market threats While management understands the importance of keeping an eye on the competition, some members of management mistakenly believe that the marketing department alone has the resources to do a proper job. This is simply not true. Much valuable information exists in the database mines of the IT function. The IT professional must do some of the digging in those mines to find it. Most IT professionals are already in an excellent position to obtain and use primary competitive

Women and Literature Essays

Women and Literature Essays Women and Literature Essay Women and Literature Essay The book under consideration goes by the name of â€Å"The Wonderful Adventures of Mrs. Seacole in Many Lands† and was written by the rather infamous author by the name of Mary Seacole. Basically, what is to be presented here from the book is the fact that Seacole presented her help during the Crimean war which was rejected on the base of her race, as the times back then were very biased. The book was written by her in the year 1857 and presents to the readers an extremely interesting autobiography of a Jamaican woman, who came to be known as a rival of Florence Nightingale all the way through the period of the Crimean War. During the war she had presented the offer of helping out as a nurse and that too voluntarily but her offer was rejected completely on the base of her race. Impervious, Seacole got started autonomously to the Crimea where she where she performed an outclass task as doctor as well as a mother to injured soldiers at the same time as running her big business, known as the British Hotel.An eyewitness to a great number of battles, she presents to us flamboyant accounts of how she put up with sickness, onslaught and other adversity at the Crimean battlefront, getting past the discrimination. In the introduction that has been presented to us in the Penguin edition, Sara Salih knowledgeably goes through the metaphorical complications of Seacoles book to discover the sumptuousness of her story.AnalysisVoyager, industrialist, healer as well as a woman who belonged to a rather interesting background, Mary Seacole is a remarkable and mesmerizing figure, transgressing all traditionalist limitations. Mary Seacoles standing after the Crimean War definitely contended that of her corresponding person Florence Nightingale but for a very lengthy period of time she was an over and done annotation in history, and this almost certainly was related to the fact she did not belong to a while middle class family, but was as a substitute the progeny of two race s, her father being a Scottish person and her mother was a black Jamaican woman. Mary Seacole, since the time of her birth was a born healer as well as a woman who had remarkable energy, and with these skills she triumphed over bureaucrat unresponsiveness and ethnic prejudice as she endeavored to prove her significance as a Nurse on equivalence with Nightingale herself. Seacole voyaged extensively before arriving in London, where her proposal to help as a nurse in the war was met with discrimination and snub.Seacole made efforts completely on her own without taking help from anyone and went out to the battlefield, and she put her life at risk to bring console to the injured and dying armed forces; and turned into one of the first black woman to make a blot on British communal life.But at the same time as Florence Nightingale has worn-out in times gone by, Mary Seacole was downgraded to murkiness until very lately.The book under consideration is one that tells us in her own words abo ut her travels, her occurrence, and her life as a lady in color living in a time of prejudice, narrow-mindedness and racial detestation. The book definitely is a very good read and presents to the readers in its many pages a woman of bravery and ethical assurance that whatever she did all the way through her life and every step that she took was right. She did no wrong. It can be said that with her efforts Mary Seacole optimized the Crimean War in a manner that Nightingale never could achieve. This book is one that should be read in schools so that everyone could learn from her bravery. Mary Seacole is to a certain extent an indefinable stature for the reason that she never got to retain any official appointments as well as due to the fact that she did not leave behind a great body of printed works. As has been mentioned previously this book written by her was first published in 1857.As known to all, Mary Seacole was born in Kingston, Jamaica in the year1805. She was the daughter of a Scottish army officer and her mother was a liberated black woman who held up the responsibility of a boarding house in Kingston. Marys mother also helped out people who were sick. Later on all of her knowledge was passed on to Mary who later also turned into a doctress.In the year 1850 Kingston was smacked by a cholera epidemic. Mary Seacole, with her herbal medicines, played an imperative function in dealing with this sickness. She also compacted productively with a yellow fever eruption in Jamaica. Her distinction as a medical practitioner cultivated and she was soon performing operations on people who had knife and gunshot injury. During one trip to Panama she helped take care of people throughout an additional cholera epidemic. Mary performed an autopsy on one casualty and was as a result gifted to learn further about the way the disease assaulted the body.Later on in the year 1853 Russia invaded Turkey. Britain and France, worried about the increasing power of Russia, went t o Turkeys support. This divergence came to be known as the Crimean War.At the time when the Crimean war took place in the Crimea, some of the divisions from Jamaica were hurled there to brawl. Correspondents, like Times journalist, William H. Russell, wrote back reports related to the horrifying state of affairs for the unwell and injured. Nearly twenty thousand British soldiers died during the Crimean war out of which only about three thousand died in the battle field while the remaining seventeen thousand died due to the break out of diseases over there. Recruitment took place and Florence Nightingale was taken upon so as to put in order and educate nurses to toil in the armed forces hospitals of the Crimea. As soon as Mary Seacole heard about the conditions that were taking place, she believed that her familiarity with tropical diseases was fundamental to Britains war labors.As Mary was very fond of her boys coming from Jamaica, she wished to adhere to the contingents she was fam iliar with from Kingston in Sebastopol. Gathering all of the fulsome letters of commendation from armed forces doctors in Jamaica, Seacole came into London in the year 1854. she started off by applying to the War Office for the position of hospital nurse since in her own terms she said, â€Å"knowing that I was well fitted for the work, and would be the right woman in the right place (Seacole, p. 123). This was the first time when her assistance was rejected on the base of her race. After that she submitted an application at a range of military offices as well as at Florence Nightingales institute. Even though there was an enormous scarcity of appropriate women to depart to the Crimea as nurses, her application was rejected by everyone. As a final point, acrimoniously dissatisfied that not a soul seemed to desire the aid she was generously offering, Mary wrote in her biography, â€Å"Doubts and suspicion rose in my heart for the first and last time, thank Heaven. Was it possible t hat American prejudices against color had some root here? Did these ladies shrink from accepting my aid because my blood flowed beneath a somewhat duskier skin than theirs† (Seacole, p. 126).Disinclined to acknowledge trounce, Mary took on a business called the British Hotel, not many miles from the battlefront. This was the place where she vended food and drink to the British soldiers. By this way she was able to gather money so as to pay for the medical healing she provided to the soldiers (Seaton, P.1).ConclusionIn the light of the above discussion we can hereby culminate that Mary Seacole was a very learned person, but was declined to be taken up in Florence Nightingales team due to her ethnicity which was not linked to a middle class white family.

Post-WWII Jewish Migration

Post-WWII Jewish Migration Approximately six million European Jews were killed in the Holocaust during World War II. Many of the European Jews who survived the persecution and death camps had nowhere to go after V-E Day, May 8, 1945. Not only had Europe been practically destroyed, but many survivors did not want to return to their pre-war homes in Poland or Germany. Jews became Displaced Persons (also known as DPs) and spent time in helter-skelter camps, some of which were located at former concentration camps. As the Allies were taking Europe back from Germany in 1944-1945, the Allied armies liberated the Nazi concentration camps. These camps, which housed from a few dozen to thousands of survivors, were complete surprises for most of the liberating armies. The armies were overwhelmed by the misery, by the victims who were so thin and near-death. A dramatic example of what the soldiers found upon liberation of the camps occurred at Dachau where a train load of 50 boxcars of prisoners sat on the railroad for days as the Germans were escaping. There were about 100 people in each boxcar and, of the 5,000 prisoners, about 3,000 were already dead upon the arrival of the army. Thousands of survivors still died in the days and weeks following liberation and the military buried the dead in individual and mass graves. Generally, the Allied armies rounded up concentration camp victims and forced them to remain in the confines of the camp under armed guard. Medical personnel were brought into the camps to care for the victims and food supplies were provided but conditions in the camps were dismal. When available, nearby SS living quarters were used as hospitals. Survivors had no method of contacting relatives as they were not allowed to send or receive mail. The survivors were forced to sleep in their bunkers, wear their camp uniforms, and were not allowed to leave the barbed-wire camps, all while the German population outside of the camps were able to try to return to normal life. The military reasoned that the Holocaust survivors (now essentially their prisoners) could not roam the countryside for fear that they would attack civilians. By June, word of poor treatment of Holocaust survivors reached Washington, D.C. President Harry S. Truman, anxious to appease concerns, sent Earl G. Harrison, the dean of the University of Pennsylvania Law School, to Europe to investigate the ramshackle DP camps. Harrison was shocked by the conditions he found, As things stand now, we appear to be treating the Jews as the Nazis treated them, except that we do not exterminate them. They are in concentration camps, in large numbers under our military guard instead of SS troops. One is led to wonder whether the German people, seeing this, are not supposing that we are following or at least condoning Nazi policy. (Proudfoot, 325) Harrison strongly recommended to President Truman that 100,000 Jews, the approximate number of DPs in Europe at the time, be allowed to enter Palestine. As the United Kingdom controlled Palestine, Truman contacted the British Prime Minister Clement Atlee with the recommendation but Britain demurred, fearing repercussions (especially problems with oil) from Arab nations if Jews were allowed into the Middle East. Britain convened a joint United States-United Kingdom committee, the Anglo-American Committee of Inquiry, to investigate the status of DPs. Their report, issued in April 1946, concurred with the Harrison report and recommended that 100,000 Jews be allowed into Palestine. Atlee ignored the recommendation and proclaimed that 1,500 Jews would be allowed to migrate to Palestine each month. This quota of 18,000 a year continued until the British rule in Palestine ended in 1948. Following the Harrison report, President Truman called for major changes to the treatment of Jews in the DP camps. Jews who were DPs were originally accorded status based on their country of origin and did not have separate status as Jews. General Dwight D. Eisenhower complied with Trumans request and began to implement changes in the camps, making them more humanitarian. Jews became a separate group in the camps so Jews no longer had to live with Allied prisoners who, in some cases, had served as operatives or even guards in the concentration camps. DP camps were established throughout Europe and those in Italy served as congregation points for those attempting to flee to Palestine. Trouble in Eastern Europe in 1946 more than doubled the number of displaced persons. At the beginning of the war, about 150,000 Polish Jews escaped to the Soviet Union. In 1946 these Jews began being repatriated to Poland. There were reasons enough for Jews not to want to remain in Poland but one incident in particular convinced them to emigrate. On July 4, 1946 there was a pogrom against the Jews of Kielce and 41 people were killed and 60 were seriously injured. By the winter of 1946/1947, there were about a quarter of a million DPs in Europe. Truman conceded to loosen immigration laws in the United States and brought thousands of DPs into America. The priority immigrants were orphaned children. Over the course of 1946 to 1950, over 100,000 Jews migrated to the United States. Overwhelmed by international pressures and opinions, Britain placed the matter of Palestine into the hands of the United Nations in February 1947. In the fall of 1947, the General Assembly voted to partition Palestine and create two independent states, one Jewish and the other Arab. Fighting immediately broke out between Jews and Arabs in Palestine but even with the U.N.s decision, Britain still kept firm control of Palestinian immigration as long as they could. Britains complicated process for regulation of displaced Jewish immigration to Palestinian was plagued with problems. Jews were moved to Italy, a trip which they often did on foot. From Italy, ships and crew were rented for the passage across the Mediterranean to Palestine. Some of the ships made it past a British naval blockade of Palestine, but most did not. The passengers of captured ships were forced to disembark in Cyprus, where the British operated DP camps. The British government began sending DPs directly to camps on Cyprus in August 1946. DPs shipped to Cyprus were then able to apply for legal immigration to Palestine. The British Royal Army ran the camps on the island. Armed patrols guarded the perimeters to prevent escape. Fifty-two thousand Jews were interned and 2,200 babies were born on the island of Cyprus between 1946 and 1949. Approximately 80 percent of the internees were between the ages of 13 and 35. Jewish organization was strong in Cyprus and education and job training was internally provided. Leaders on Cyprus often became initial government officials in the new state of Israel. One shipload of refugees heightened concern for DPs throughout the world. The Jewish survivors had formed an organization called Brichah (flight) for the purpose of smuggling immigrants (Aliya Bet, illegal immigration) to Palestine and the organization moved 4,500 refugees from DP camps in Germany to a port near Marseilles, France in July 1947 where they boarded Exodus. The Exodus departed France but was being watched by the British navy. Even before it entered the territorial waters of Palestine, destroyers forced the boat to the port at Haifa. The Jews resisted and the British killed three and wounded more with machine guns and tear gas. The British ultimately forced the passengers to disembark and they were placed on British vessels, not for deportation to Cyprus, as was the usual policy, but to France. The British wanted to pressure the French to take responsibility for the 4,500. The Exodus sat in the French port for a month as the French refused to force the refugees to disemba rk but they did offer asylum to those who wished to voluntarily leave. Not one of them did. In an attempt to force the Jews off the ship, the British announced that the Jews would be taken back to Germany. Still, no one disembarked as they wanted to go to Israel and Israel alone. When the ship arrived in Hamburg, Germany in September 1947, soldiers dragged each passenger off of the ship in front of reporters and camera operators. Truman and the much of the world watched and knew that a Jewish state needed to be established. On May 14, 1948 the British government left Palestine and the State of Israel was proclaimed the same day. The United States was the first country to recognize the new State. Legal immigration began in earnest, even though the Israeli parliament, the Knesset, did not approve the Law of Return, (which allows any Jew to migrate to Israel and become a citizen) until July 1950. Immigration to Israel increased rapidly despite war against hostile Arab neighbors. On May 15, 1948, the first day of Israeli statehood, 1,700 immigrants arrived. There was an average of 13,500 immigrants each month from May through December of 1948, far exceeding the prior legal migration approved by the British of 1,500 per month. Ultimately, the survivors of the Holocaust were able to emigrate to Israel, the United States, or a host of other countries. The State of Israel accepted as many that were willing to come and Israel worked with the arriving DPs to teach them job skills, provide employment, and to help the immigrants help build the wealthy and technologically advanced country that it is today.

Areas That Shell Oil Company Needs To Focus On In Order To Increase Essay

Areas That Shell Oil Company Needs To Focus On In Order To Increase Its Sales and Revenue - Essay Example This paper illustrates that Shell Oil Company is a US-based firm which has been in operations for decades. Over the years, the company has been able to strengthen its financial position. However, in the past one decade, the company has lost a margin of its market share to the new entrants in the market. This paper will give an in-depth insight of areas that the company needs to focus on in order to increase its sales and revenue. Being a multinational company, Shell is facing stiff penalties and charges from global bodies. For instance, the EU and UN have enacted strict laws to curb carbon emission. This has forced Shell to settle government pressure through offering incentives such as improvement of the economies in the countries where the firm operates. It has been found that oil can be used to gauge the economic development of the country. However, due to the increasing demand for the commodity especially in the United States, the oil companies have tried to use their influence to earn support from the respective governments. However, the governments have maintained their positions especially because of the environmental issues associated with oil companies. In the past five years, Shell has tried to get engage with Climate Action Partnership in an attempt to improve its reputation. However, the government has maintained its stiff position against the company. In addition, the Congress has stated that the government cannot compromise the environment in order to improve the economy. Therefore, the political environment across the world has been stiff against the firm because every government is trying to do its part in order to reduce the increasing levels of global warming. Therefore, political leaders are pushing their governments further in order to stiffen the existing rules and regulations.

Reflections on Styles and Context of News Reporting Essay

Reflections on Styles and Context of News Reporting - Essay Example This meant that events happening would take several hours or even days before becoming public knowledge. Presently, great changes have occurred and this reflective essay reviews these changes and advances in my own eyes and experiences. Reflections My experiences in journalism, news, and event reporting include using multimedia like video, photos and recorded voice to capture news, which I then send to the editorial office from whichever location through the world wide web and sometimes live via satellite television. The news is quickly edited before being relayed to audiences as ‘breaking news’. I have experienced live events being simultaneously shown to audiences through different media including television, cable and on the internet while the events are happening as happened during the Soviet revolution in the early nineties. I can use my mobile phone or portable to capture, edit, and send news all over the world via social networking through the internet and relay l ive pictures and commentary, occasionally just a few seconds behind the real event as Zahid (2010) avers. This is unlike the earlier days of journalism when reporting involved using notebooks and a camera or a video recorder with tape which was followed by sometimes a long journey to the main office, upload pictures (or develop them if taken on film), edit video using a long cut and paste process before compiling a news feature. Events occurring yesterday are reported as today’s news. Technology has changed all this, as I am now able to post news articles online, have a quick electronic version of the print newspaper posted on the news company’s web page where people can read the news and even post their own comments and views. So while in the olden days news reporting used to be a one way communication system (at least in the short term) where people just read what was printed and comments would take from days to weeks, presently readers can comment on news through bl ogging and comments on the web 2.0 platform. Watching and following the Egyptian revolution, I not only saw and experienced people power but importantly, but at a personal level experienced a new way in relaying information and following events that have forever changed my journalism practices. I can integrate news and information using the internet, mobile phones as well as traditional telephone and print media to distribute information, cheaply confirms Krotoski (2011). Through the Egyptian revolution, I have come to discover that not just governments and editors have control over what news and the public consumes information; the cost of distributing and sharing news has been greatly reduced thanks in no small part to technology and web 2.0. I can capture and share news with the world using only a cell phone with a decent camera. I have discovered that consumers of news, be it through print or electronic media, want news as they are happening and want to be able to easily alert f riends and other people instantly on what is happening so they can also view what is happening. The advent of the internet makes this possible; I could be relaying breaking news from the news site using my cell phone onto the newspapers’ or TV stations’ Twitter, Facebook or You tube page, and a reader logged in gets the news and tweets or chats with their friends about what is happening, all in just a few seconds. The news is transmitted so fast and in real

Research In Motion Essay Example for Free

Research In Motion Essay Research In Motion (RIM) is most famously knows for its smart phone device Blackberry. Blackberry, when first introduced in 1999, took the corporate market by storm because of its capability of storing and managing e-mails along with other professional tools. Later the introduction of Black Berry Messenger (BBM) was another successful addition and made it famous among the non-corporate user class all around the globe. From its inception to the introduction of Blackberry and until today, RIM has had various challenges in terms of safeguarding its intellectual property and took some steps to counteract those problems which I will be discussing in this paper. 1.What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? The first challenge for RIM was in 2001 when it claimed that its competitor Glenayre Electronics infringed on its patent and charged dilution, unfair competition, and false advertising (1). As a result RIM sued them over using its patented mailbox integration technique that was exclusive to its Blackberry smartphone device which was later settled in their favor (2). Another lawsuit filed by RIM was against Good Technology in 2002. RIM alleged that Good was infringing on four of its patents. The first is for a method and apparatus to remotely control gateway functions in a wireless data communications network. The second relates to a method and system for loading an application program on a device. The third relates to a method and system for transmitting data files between computers in a wireless data communications environment. And the fourth relates to a mobile device that is optimized for use with thumbs (3). Finally in 2004 Good Technology signed a settlement with RIM under which it will give RIM a lump-sum payment during its current quarter and ongoing quarterly royalties. Further financial details of the agreement were not disclosed (4). Later in 2006, RIM was sued by mobile e-mail provider Visto Corporation that RIM violated four of its patents. The patents in question relate to the accessing and synchronizing of information over a network and are fundamental to the BlackBerry service (5). After a long battle of three years, in 2009 RIM agreed to pay $267.5 million to settle this dispute adding to a costly series of intellectual-property purchases (6). The company spent more than $1 billion in the past two years on intangible assets, such as patents. It booked part of the cost of the Visto settlement, which gave them a lifetime license to some Visto patents and legal possession of others, as an acquisition of intangible assets (6). Another big event was the RIM-Motorolla lawsuits in 2008 when Motorolla filed a lawsuit against RIM for using its patented technology but in reply RIM sued back Motorolla. RIM filed the lawsuit for demanding exorbitant royalties on patents that were essential to RIMs business. Besides being accused of anti-competitive conduct, Motorola was also accused of violating nine different patents and for breaking a 2003 agreement by refusing to agree to new terms beyond January 2008. Adding injury to lawsuit, RIM also claimed that Motorolas licensing fees were due to declining fortunes of its handset business (7). This long battle came to an end when both companies settled out of court. Under the Agreement, Motorola and RIM will benefit from a long-term, intellectual property cross-licensing arrangement involving the parties receiving cross-licenses of various patent rights, including patent rights relating to certain industry standards and certain technologies, such as 2G, 3G, 4G, 802.11 and wireless email. In addition, the parties will transfer certain patents to each other (8). 2.What were some of the industry factors that influenced RIM? Industry factors that influenced RIM are Competition, Scale and Future (9). Patents, copyrights and trademarks help a firm safeguard its intellectual assets giving it an edge in the market and enabling to stay competitive in the market. From the lawsuits discussed above, we can see that just in 10 years on inception, RIM had over seven patent related issues for its technology. In technological field, a patent enables a firm to bank on its technology by not allowing other firms to use and produce it. So it enables the firm with the patent to have exclusive right to that technology and have a competitive advantage. When a firm’s technology is successful, patent enables that firm to exploit from it and hence expand their firms scale by securing a larger consumer base leading to a better bright future for the firm. 3.Apply as many TCOs as you can to the RIM. There are quite a few TCOs that can be applied to RIM. Competence Enhancing and Component Innovation applies very well to RIM. Looking at the introduction of Blackberry in 1999, after 14 years we still find them have a strong demand among the smartphone consumer base. So RIM has constantly been improving its blackberry phones keeping them up to date by providing new features that keep the consumer base attracted. Similarly if we look at introduction of features like e-mail service and BBM for blackberry, they are following the component innovation ideology discussed in the course. On the other hand, RIM also follows the concept Network Externalities. BBM can be a good example to support this. Anyone with a blackberry anywhere in the world can send a free message to the other blackberry user using the blackberry network. BBM is actually one of the features’ that has protected Blackberry against I-phone. Tying to BBM, RIM also follows the policy of Trade Secret because no one other than the corporation itself has access to the BBM data. RIM has gone to an extent that recently in India, even the government was not allowed to access the BBM data and after a 19 month service ban the government, RIM finally allowed them to have access but through a different server (10).

Behavior :: science

Behavior One of the problems with strict behavioral theory is that it very much ignores the ‘human variable’. When we reduce things strictly to stimulus and response, we can easily forget that there are human feelings, thoughts, and cognitions that are involved in the expression of a behavior as well. In the case of Roger a behaviorist will take everything at face value. If Roger comes in and says he is having trouble studying, it is very likely that the behaviorist will agree with him based on the observable evidence and come up with a reinforcement contingency of some sort to correct his ‘problem’. However, the behaviorist is not likely to explore Roger’s motivations, interests, or his desires in life. The true cause of the behavioral problem may have to do with thoughts, feelings, or a person’s concept of themselves. Behaviorism is ill suited to dealing with these highly abstract concepts. This means that while the behaviorist may address the problem and possibly even find a way to get Roger studying and into business school, he most likely will not be able to address the issue of whether or not Roger should be in business at all; or if indeed he should pursue his music interests. Likewise, behaviorism will be of little help in assisting Roger in his problems with his family, which a psychoanalytically oriented or cognitive therapist would most likely feel are very relevant in his situation. For example, there is a possibility that Roger could be much happier as a musician than as a business professional, and that deep down Roger knows this and that is why he is having difficulty studying. The conflict he is experiencing could be coming from the pressure of his parents who tell him (directly or indirectly) that he should be in the business field, that music is not valued by his father, and that his brother is a failure so Roger must make up for him and make his parents proud. Things Roger says, such as â€Å"now the burden to follow in my father’s footsteps is on my shoulders† evidence these issues. This quote implies that Roger does not consider working in business pleasurable and that he does not want to feel looked down upon for doing something other than what his parents want, as his brother did. Roger also states that his younger sister â€Å"has it real easy†¦there is no pressure on her†.

Body Comodification in Maria Full of Grace

Writer and director Joshua Marston’s film â€Å"Maria Full of Grace† chronicles the titular character’s foray into the drug trade. The young girl, in desperate circumstances, wagers that the money promised to her by her drug running employers against the plethora of possible unfortunate outcomes, and when she accepts the job, her body effectively becomes commodified. Maria, in the film, is reduced by her employers from a daughter, sister and expectant mother to little more than a human container, a clandestine vessel to facilitate the import of cocaine into the United States from Columbia. Maria Full of Grace† exposes the methods that drug cartels use to ensure that their shipments arrive to their destinations. The mules are made to swallow pellets of cocaine, and, upon arriving in the United States, excrete them to be sold. This method of delivery is fraught with danger. There is, of course, the possibility that the mules will be discovered by authorities on either side of the border, and smuggling such large quantities of narcotics carries hefty penalties that could see them locked up for life.Another, even more serious threat is that the pellets could, at any time, rupture inside of the mule’s body, which is tantamount to a death sentence. With these dangers being considered, it can be difficult to imagine how someone could allow themselves to be used in such a way, but, luckily, the film includes the necessary motivations. Maria is prompted to become a drug mule when she loses her job de-thorning roses. She had been keeping her struggling family afloat with this occupation, and was in desperate need of employment, especially considering she was pregnant.While all drug mules have various reasons for choosing to use their bodies to transport drugs, most of those reasons are to escape desperate circumstances. The mules are given the opportunity to feed their starving families, to find some solace from their impoverished lives. The mules hold no illusions about becoming rich, they are simply compelled by their lack of options to accept any job that pays well, even if it means risking anything.Drug mules are compelled by desperation into the horrific world of drug smuggling, but the cartels are motivated only by lust for greed and profit. This represents yet another risk that the mules must face. In â€Å"Maria full of Grace† when Lucy falls ill, the cartel members that contact her pay no mind to the fact that she is dying before their eyes. To the drug runners, Lucy has fulfilled her purpose by transporting the cocaine, and they thus have no reason to protect her life. When Lucy dies, she is disemboweled in the bathtub of a hotel room for the drugs she was carrying. nd her body is simply and unceremoniously dumped, this turn of events serves to showcase the fact that the cartels feel no empathy towards the people that they rely upon, for, to them, they are not people, but have been reduced to mere objects. â€Å"Maria Full of Grace† helps to showcase how globalization is allowing human beings to be reduced to commodities. The international trade in drugs makes many unscrupulous people a lot of money, and so, those people are willing to go to any lengths to ensure that the drug trade between nations continues.When border patrol agents, drug sniffing dogs and the coast guard shut down avenues of trade, the cartels turned to the idea of using people as the containers of their wares. This commodification of the human body dehumanizes the mules to such an extent that when they die serving their employers, their thanks is to be cut beyond recognition for their cargo and disposed of, as if they were trash to be thrown out. Joshua Marston’s film perfectly reveals the negative ways in which globalization has led to the commodification of the human body

Succubus Shadows Chapter 2

I tossed and turned the rest of the night. Being visited by a weird supernatural force will do that to you. Besides, I had never fully recovered from the time an ber-powerful entity of chaos had merged with me in my sleep and sucked away my energy. Her name was Nyx, and last I'd heard, she was imprisoned. Still, what she'd done to me – and what she'd shown me – had left a lasting impression. The fact that Roman couldn't identify what had happened tonight was a little unnerving. So, I woke up bleary-eyed, sporting a massive headache that was probably equal parts hangover and sleep deprivation. Succubi had the rapid healing that all immortals possessed, which meant I must have seriously screwed myself up to have these lingering effects. I knew the headache would pass soon, but I took some ibuprofen to help the process. The condo was quiet when I shuffled into the kitchen, and despite my efforts to clean up the food last night, I was still surrounded in the tattered and worn-out feel that followed most parties. Godiva, curled up on the back of the couch, lifted her head at my arrival, but Aubrey continued sleeping undisturbed in her spot on an armchair. I started some coffee and then wandered over to my patio, staring out at the sunny day and the Seattle skyline on the other side of the gray-blue water stretching off before me. A familiar sensation suddenly swept me, like brimstone and red-hot needles. I sighed. â€Å"Kind of early for you, isn't it?† I asked, not needing to turn around to know Jerome, archdemon of the greater Seattle area and my hellish boss, stood behind me. â€Å"It's noon, Georgie,† he replied dryly. â€Å"The rest of the world is up and around.† â€Å"It's Saturday. The laws of time and space are different today. Noon qualifies as early.† I turned around at last, largely because I'd heard the coffee-maker finish. Jerome was leaning against my kitchen wall, immaculately dressed as always in a black designer suit. Also, like always, the demon looked exactly like a circa 1990s version of John Cusack. He could appear as anything or anyone he wanted in this world, but for reasons he kept vague, Mr. Cusack was his preferred shape. I'd gotten so used to it that whenever Say Anything or Grosse Pointe Blank came on TV, I always had to pause and ask myself, â€Å"What's Jerome doing in this movie?† I poured a cup of coffee and held up the pot by way of invitation. Jerome shook his head. â€Å"I suppose,† he said, â€Å"your roommate is also being a sloth and isn't actually out running errands?† â€Å"That'd be my guess.† I doused my coffee liberally with vanilla creamer. â€Å"I used to kind of hope that when he wasn't around, it meant he was out looking for a job. Turns out I was just setting myself up for disappointment.† Honestly, I was glad it was Roman that Jerome had come to see. When Jerome was looking for me, no good ever came of it. It always tended to result in some traumatic, world-threatening event in the immortal underground. I trudged back across the living room, noting that the cats had disappeared upon Jerome's arrival. Coffee still in hand, I headed to Roman's room, knocking once before opening the door. I figured as landlady, I had that right. Also, I'd found Roman had a remarkable ability to ignore knocking for large amounts of time. He was sprawled across his bed, wearing only a pair of navy blue boxers that gave me pause. As I'd noted before, he was terribly good-looking, despite the prickly attitude he'd had since moving in. Seeing him half-dressed always gave me a weird flashback to the one time we'd slept together. Then, I'd have to remind myself that he was probably plotting how to kill me. It went a long way to stifle any residual lust. Roman's arm covered his eyes against the sunlight streaming through his window. He shifted, moving the arm slightly, and peered at me with one eye. â€Å"It's early,† he said. â€Å"Not according to your exalted sire.† A few seconds passed, and then he grimaced as he too sensed Jerome's immortal signature. With a sigh, Roman sat up, pausing to rub his eyes. He looked about as exhausted as I felt, but if there was one force in this world that could drag him out of bed after a late night, it was my boss – no matter Roman's bold claims from last night. He staggered to his feet and moved past me in the doorway. â€Å"Aren't you going to get dressed?† I exclaimed. Roman's only answer was a disinterested wave of his hand as he headed down the hall. I followed him back and discovered Jerome pouring himself a mug of some vodka leftover from last night. Well, it was five o'clock somewhere. He arched an eyebrow when he saw Roman's scantily clad state. â€Å"Nice of you to dress up.† Roman made a beeline for the coffee. â€Å"Only the best for you, Pop. Besides, Georgina likes it.† A moment of heavy silence followed as Jerome's dark eyes studied Roman. I knew nothing about Roman's mother, but Jerome was the demon who had fathered him thousands of years ago. Technically, Jerome had been an angel at the time, but making the moves on a human had got him fired from Heaven and sent off to work for those down below. No severance package. Roman occasionally made snide comments about their familial relationship, but Jerome never acknowledged it. In fact, according to both Heaven and Hell's rules, Jerome should have blasted Roman from the earth ages ago. Angels and demons considered nephilim unnatural and wrong and continually attempted to hunt them to extinction. It was kind of harsh, even with the sociopathic tendencies nephilim tended to have. Roman had been instrumental in saving Jerome recently, however, and the two had struck a deal that allowed Roman to live peacefully in Seattle – for now. If any of Jerome's colleagues found out about this illicit arrangement, there would literally be hell to pay – for all of us. A good succubus would have told on her rule-breaking boss. â€Å"So what brings you here?† asked Roman, pulling up a chair. â€Å"Want to toss the old football around?† Jerome's face remained impassive. â€Å"I have a job for you.† â€Å"Like one that pays the rent?† I asked hopefully. â€Å"Like one that ensures I'll continue to allow him to live in the lifestyle he's accustomed to,† replied Jerome. Roman had an amused, devil-may-care smile on his face that was typical of him, but I wasn't fooled. He knew the threat Jerome represented and also knew that part of their deal involved Roman doing errands for his father. Still, Roman made a good show of acting like he was the one doing Jerome a favor. The nephilim gave an unconcerned shrug. â€Å"Sure. I've got nothing else going on today. What's up?† â€Å"We have a new immortal visitor in town,† said Jerome. If Roman's attitude annoyed him, the demon was just as good at masking his feelings. â€Å"A succubus.† My removed, psychological study of father and son dynamics came to a screeching halt. â€Å"What?† I exclaimed, straightening up so quickly that I nearly spilled my coffee. â€Å"I thought we were set after Tawny.† I'd worked the succubus scene solo around here for years until Jerome had acquired another one several months ago. Her name was Tawny, and while she was annoying and pretty inept as succubi went, there was still something rather endearing about her. Fortunately, Jerome had sent her off to Bellingham, keeping her a comfortable hour-and-a-half drive from me. â€Å"Not that it's any of your business, Georgie, but this one's not here to work. She's here†¦as a visitor. On vacation.† Jerome's lips twisted with bitter amusement. Roman and I exchanged looks. Immortals could certainly take personal vacations, but clearly, there was more to this. â€Å"And?† asked Roman. â€Å"She's really here because†¦?† â€Å"Because I'm sure my superiors want to check up on me after the recent†¦incident.† His words were delicate, with a very subtle warning not to elaborate on said incident. It was the one Roman and I had rescued him from – a summoning that had imprisoned Jerome as part of a demonic power play. Letting yourself get summoned was embarrassing for a demon and could call his territorial control into question. Hell sending someone to survey the situation wasn't that crazy. â€Å"You think she's spying to see if you can still run things?† asked Roman. â€Å"I'm certain of it. I want you to follow her around and see who she reports back to. I'd do it myself, but it's better if I don't appear suspicious. So I need to stay visible.† â€Å"Lovely,† said Roman, voice as dry as his father's. â€Å"There's nothing I want to do more than trail a succubus around.† â€Å"From what I hear, you're pretty good at it,† I piped in. It was true. Roman had stalked me invisibly a number of times. Lesser immortals like me couldn't hide the telltale signature that wreathed all of us, but Roman had inherited that ability from Jerome, making him the perfect spy. Roman shot me a wry look, then turned back to Jerome. â€Å"When do I start?† â€Å"Immediately. Her name is Simone, and she's staying down at the Four Seasons. Go there and see what she does. Mei will relieve you off and on.† Mei was Jerome's second-in-command demon. â€Å"The Four Seasons?† I asked. â€Å"Is Hell paying for that? I mean, we're in a recession.† Jerome sighed. â€Å"Hell's never in a recession. And I didn't think your droll commentary started until after you'd finished your coffee.† I showed him my cup. It was empty. Jerome sighed again and then vanished without warning. He apparently had no doubts that Roman would follow his orders. Roman and I stood there for several quiet seconds, during which both cats resurfaced. Aubrey rubbed against Roman's bare leg, and he scratched her head. â€Å"Guess I should shower and get dressed,† he said at last, rising to his feet. â€Å"Don't trouble yourself,† I said. â€Å"And won't you be invisible anyway?† He turned his back to me and walked off down the hallway. â€Å"I was thinking of dropping off some job applications when Mei gives me a break.† â€Å"Liar,† I said. I don't think he heard. It wasn't until the shower kicked on that I realized I should have asked Jerome about that weird sensation last night. It was so odd; I didn't even know how to describe it. The more I pondered it, the more I wondered if it had been alcohol-induced. Admittedly, Roman claimed he'd sensed something, but he'd drank as much as me. And speaking of jobs†¦my kitchen clock was telling me I needed to head off to mine. One thing about this condo was that the skyline view had come at the cost of work convenience. My old apartment had been in Queen Anne, the same neighborhood that Emerald City Books and Caf? ¦ resided in. I used to be able to walk to work, but that was impossible from West Seattle, meaning I had to allow commuting time. Unlike Roman, I had no need to physically shower and change – not that I wouldn't have liked to. I found human routines comforting. A brief burst of succubus shape-shifting cleaned me up, putting me in a work-appropriate peach sundress and arranging my light brown hair into a loose bun. Roman didn't surface before I had to leave, so I grabbed another cup of coffee and left him a note asking if it would kill him to take out the garbage before he went off to play secret agent. My headache and the last effects of the hangover were gone by the time I walked into the store. It was abuzz with late afternoon shoppers, people out running Saturday errands and tourists who had wandered over from the Space Needle and Seattle Center down the street. I dropped my purse off in my office and then did a managerial sweep of the store, satisfied that everything was running smoothly – until I noticed we had a line of eight people and only one cashier. â€Å"Why are you alone?† I asked Beth. She was a long-time employee and a good one, answering my question without even looking up from her customer's order. â€Å"Gabrielle's on break, and Doug isn't†¦feeling well.† Memories of the vodka competition came back to me. I grimaced, feeling both guilty and smug. â€Å"Where is he?† â€Å"Over in erotica.† I felt my eyebrows rise but said nothing as I turned away and walked across the store. Our small erotica section was bizarrely stuffed in between automotive and animals (amphibians, to be precise). And crammed in between the two shelves of the erotica section was Doug, sitting on the floor with his head resting facedown on his knees. I knelt beside him. â€Å"Hair of the dog time?† I asked. He lifted his head and brushed black hair out of his face. His expression was miserable. â€Å"You cheated. You're like half my size. How are you not in a coma?† â€Å"Older and wiser,† I said. If only he knew just how old. I took hold of his arm and tugged it. â€Å"Come on. Let's go to the caf? ¦ and get you some water.† For a moment, he looked like he'd resist, but a valiant effort soon followed. He even managed not to stagger too much as I led him to the store's second floor, which was half books and half coffee shop. I grabbed a bottle of water, told the barista I'd pay for it later, and started to drag Doug to a chair. As I scanned around, I nearly came to a halt, causing poor Doug to stumble. Seth was sitting at a table, laptop spread open in front of him. This was his favorite place to write, which had been nice when we dated and now was†¦awkward. Maddie sat with him, purse in hand and light coat on. I recalled that we started at the same time today. She must have just arrived. They waved us over, and she gave her brother a chastising look. â€Å"Serves you right.† Doug took a long gulp of water. â€Å"Whatever happened to sisterly love?† â€Å"I still haven't forgiven you for the time you shaved my dachshund.† â€Å"That was like twenty years ago. And that little bastard had it coming.† I smiled out of habit. Doug and Maddie's bantering was usually must-see TV for me. Today, Seth held my attention. It had been easier to ignore him last night while in the throes of alcohol, easy to pretend I'd grudgingly accepted him moving on to Maddie. But now, in the cold light of sobriety, I felt that old ache stir within my chest. I swore I could smell the scent of his skin, his sweat mingled with the woodsy apple soap he used. Sunlight from the caf? ¦'s large windows infused his messy brown hair with copper, and I could perfectly recall what it had been like to stroke the lines of his face, the smooth skin of his upper cheek and stubble on his chin. Looking up to his eyes, I was surprised to see his attention on me as the siblings continued their playful bickering. I'd almost convinced myself last night that he only thought of me as a friend, but now†¦now I wasn't so sure. There was something warm there, something considering. Something I knew shouldn't be there. I suddenly had a sneaking suspicion that he might be remembering the handful of times we'd had sex. I was thinking of it too. My powers had been shut off when Jerome disappeared, and Seth and I had been able to have â€Å"safe† – by which I meant, no succubus side effects – sex. Except for one. He'd still been dating Maddie at the time, and cheating on her had tainted his soul with sin. That was worse than if I'd sucked his energy away. As of this moment, Seth was a Hell-bound soul. He didn't realize that, but regret for betraying her was part of what had spurred him to a hasty engagement. He felt he owed her. The guilt forced me to look away from him, and I noticed then that Maddie and Doug had stopped their arguing. Maddie was glancing over at the coffee counter, but Doug's eyes were on me. They were bloodshot and weary, with heavy dark circles. But in the midst of that miserable, hungover look†¦there was a glint of something puzzled and surprised. â€Å"Work time,† said Maddie cheerfully, standing up. She poked her brother's shoulder, making him wince and turn his attention from me. I was glad. â€Å"You going to survive your last couple hours?† â€Å"Yeah,† he muttered, drinking more water. â€Å"Go count inventory in the back,† I told him, standing as well. â€Å"I don't want customers thinking our staff can't hold their liquor. They'd be over at the chain stores so fast, it wouldn't even be funny.† Maddie's lips quirked into a smile as her brother wearily rose to his feet. â€Å"Hey, Georgina. Do you mind if Doug and I switch shifts on Tuesday? I need to go run some wedding errands during business hours.† Doug cut her a look. â€Å"When were you going to ask if I minded?† â€Å"Sure,† I said, trying not to wince at the word â€Å"wedding.† â€Å"You can work the night shift with me.† â€Å"You want to come along?† she asked. â€Å"You said you would.† â€Å"I did?† â€Å"Last night.† I frowned. God only knew how many promises I'd made and had now forgotten, thanks to vodka and weird magical forces. Vaguely, I recalled her showing me wedding pictures. â€Å"I think I have some errands of my own to run.† â€Å"One of the places is right around the corner from you,† she urged. â€Å"Maddie,† said Seth hastily, clearly as uncomfortable with this change of topic as I was. â€Å"If she's busy – â€Å" â€Å"You can't be busy all day,† Maddie begged. â€Å"Please?† I knew it was disastrous, knew it would be courting heart-ache and trouble. But Maddie was my friend, and the pleading look in her eyes did something to my insides. It was guilt, I realized. Guilt over how Seth and I had betrayed her. Her expression now was full of such faith and hope in me – me, the best friend she had in Seattle and the only one she believed could help her plan this wedding. Which is why I found myself agreeing, just as I had last night. Only this time, I had no alcohol to blame. â€Å"Okay.† Guilt was probably the worst culprit of all when it came to stupid behavior.

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International bussiness law - Coursework Example With regard to the efficiency along with the adequate significance of a valid contract, the aspect of consideration is often viewed as one of the major attributes which ensures to clearly understand about the conditions accepted by both the contractual parties during an agreement (MacMillan & Stone, 2012). This paper intends to critically define and explain the aspect of ‘consideration’ in relation to the law of a contract. In order to critically understand the major guidelines underneath the aspect, the discussion of this paper would highly focus on critically evaluating the statements regarding consideration that include â€Å"past consideration is not good consideration† along with â€Å"consideration must be sufficient but does not have to be adequate†. (i) Definition and Explanation of Consideration in relation to the Law of Contract In relation to the perspective of contract law, the aspect of consideration is identified as a set of principles that ar e agreed by both the parties while entering into an agreement. With the purpose of enforcing a contract, it is essential for both the party(s) to agree with certain terms along with conditions concerning payment. Therefore, consideration in a contract can further be stated as the commitment of paying the price of a contract by the other party. Consideration may also be recognised as the benefit or interest acquired by one party with loss or liability given by the other party (Field, 2012). Moreover, consideration is also defined as the fundamental prerequisite which denotes certain essential terms along with conditions, to be accepted by both the contractual parties in achieving the predetermined objectives of the contract. Owing to the stated concern, the fundamental law governing the facet of consideration is generally defined as agreed equivalent and inducing causes of the parties, for the purpose of satisfying the value and validity of the contract (Xie, 2010). Therefore, consid eration of a valid contract generally incorporates three major types of obligations that efficiently enable the contractual parties to accomplish their desired objectives. In this regard, the obligations relating to the doctrine of consideration include the following: The obligations associated with a valid and a justified contract law ensure to act independently for smooth progress of the contractual agreement The obligations that are allocated by the third party of the contract and The obligations that exist in a particular contract with an individual, who has created a new promise, for which the persisting obligation is suspected in offering a valid consideration of a contract (MacMillan & Stone, 2012). Roles and Significance of Consideration With reference to the law of contract, consideration ensures to play a decisive role for both the parties in order to achieve a valid contractual agreement. In relation to determine the importance of consideration, it can be affirmed from a broader outlook that ensuring the incorporation of valid conditions in line with the justifiable requirements of a contract is an essential role of consideration. The aspect i.e. consideration