Bakery: Marketing and Cakes

picture 12th October, 2012 Name Momina Saeed 01-111102-108 Sana Khan 01-111101-113 Mian Muhammad Sajawal market Plan 01-111101-157 SectionBBA 6-C ENTREPRENEURSHIP BAKELICIOUS? MARKETING see Point of antitheticiation (Pod) ? We ordain put forward customized return to the customers. ? We go forth oven broil coats gibe to the preferences and requests of the customers. ? These cakes atomic number 18 made up of organic fertiliser ingredients which atomic number 18 nutritious. Unique Selling pr sourer (USP) ? Our unique selling proposition is our family chemical formula for cakes. Segmentation ? We will sell our product to Elite and Upper halfway class. Objectives To realise awargonness. ? To specialize in cakes which argon diffe c solely for from any other cakes avail able-bodied in the market. ? To establish a strong social movement in the market as a unique bakery. ? Spreading happiness by taste. ? Completing important moments of your life. Data assembly Primary s ources ? Direct Interviews from customers. ? Direct Interviews from position bakers. ? We will alike get breeding through and through questioners top full by the customers. subsidiary sources ? Internet ? complaisant websites Analysis of data ? We will analyze the data from filled questionnaires and after conducting interviews. Marketing MixAs Bakelicious is a service so we be using 7ps of marketing. Product ? Cake, cupcakes, cookies and muffins. terms I. Cost ? Our price will transfer on the size and ingredients used for cook cake. II. Customer ? For customer we will influence how much customer is willing to pay. ? As we are targeting elite and upper nub class so our cost will be some for both. III. Competitor ? As we are starting new note so our cost should be slight than other competitors. Place ? We will absorb our items at collection plate and also do online selling. We will place stalls in funfairs in school, college and universities etc.Promotion We will do procession through ? Fliers ? By creating Facebook pages Positioning ? Bakelicious will be positioned as a home based bakery that will digest home-baked goods. ? The focus will be on step and freshness. ? It will be a fun and inviting alternative to mess hall market companies. ? We will offer highly customized products such that customers will be able to capture the treats that they would bake if they had the time. People ? Momina,Sana and Sajawal dish out ? People can place their orders through Facebook and through Telephone. SWOT ANALYSIS Strengths ? A cake business is fun.Most people bring cakes for special days or events so what better way to make psyche smile. ? Low startup costs. Since it does not dominate rent some space, then rent can be taken off the budget list. ? High mark-up for cakes. Since cakes are wanton to make, we can price them according to their worth. several(prenominal) are worth more than others notwithstanding either way, its going to make a nice profit. ? Each cake represents a person or a relationship or a jubilation by them. So, like each psyche or his/her relationship with others, the cakes are unique. ? The cakes are creative, and each is a piece of art.There possibly thousands of bakeries out there, but there are only a handful of bakeries that make as creative cakes like Bakelicious. Weaknesses ? Bakeries products are perishable items hence need to be sold as soon as possible to gain maximum benefit. The customers also prefer fresh products. ? Our bakery has introduced hardly a(prenominal) bakery items from the possible product lines. This confine menu can be seen as a weakness. ? When dealing with art, a angiotensin converting enzyme problem lies in every field, there are not many artists addressable out there to help us. ? Depending on the size of the kitchen, it needs extra retention space for supplies.This may require acquire an extra cabinet or rearranging kitchen. Opportunities ? expansion of the Prod uct Line in the prospective with the introduction of more bakery items. ? bakery Industry is growing at a fast speed and demand for quality food is never ending. ? Changing consumer tastes begin given rise to artisan or gourmet cakes. Smaller bakers like Bakelicious with ductile production facilities can capitalize on such. ? In the recent years, customers are worthy more and more health certain and prefer home-made goods made with quality ingredients and customers are also willing to pay a high price for that.Bakelicious produces just that. Threats ? Raw-material and zippo costs volatile The costs of major raw materials, such as wheat, veg oils, fuel for delivery can agitate rapidly. The volatility in prices of raw-materials cannot affect the end-product price, and then shrinking the profit. ? Competitors Current and potential competitors are major threats for Cakes Tell Stories. BUDGETING After analyzing the prices of the abode Bakers we are going to price our products as follows ? Ingredient cost for cake Rs 20. 000 ? 2 delivery boys salary Rs 20. 000 Rent of bikes (2) Rs 4. 000 per month ? Bikes fuel Rs 18. 000 per month. IMPLEMENTATION ? After all this marketing research we will then follow this marketing plan, all of the host members will organize and apply this marketing plan thoroughly. MONITORING ? One of the throng members will oversee the operations in terms of material, delivery system, advertisement and alimony if required. ? Other two of them will bake the cakes as required. SALES PLAN boilersuit SIZE OF TARGET MARKET capital of Pakistan be Population 1. 15 one one million million million SECTION A Elite 7% BUpper in-between 15% C Middle 33% D Lower Middle 35% E Lower 20% Total Population = 1. 15 million Percentage of Targeted Section = x 0. 22 Targeted Section = 2. 53 Lacs Average component in a Family = ?5 Total Families = 50,600 Families Prefer Home Made Cakes = x 0. 20 Total Targeted Families = 10, cxx ATAR Fliers (15%) = 12000 Brushers (10%) = 8000 Social Website (70%) = 2000 Number of Targeted Families Initially = 10120 x 0. 15 x 0. 10 x 0. 70 = 106 Families Years Pessimistic Realistic upbeat 2013 100 110 130 2014 120 140 160 2015 150 one hundred eighty 200 2016 200 230 260